Measuring the Impacts of Poverty Narrative Change
To support practitioners and researchers seeking to change the narrative on poverty in America, Liz Manne Strategy research partners Jennifer Green and Milan de Vries developed and tested survey questions and produced a guide to help others measure the early impact of their work.
Green and de Vries share how to measure the ways that content can move people’s views about poverty and the people experiencing it; why it occurs; and who should address it and how. The set of metrics they created are meant to facilitate learning across organizations and help develop a cohesive narrative change strategy.
The resulting reports are available to field practitioners and researchers under a creative commons license:
Measuring the Impacts of Poverty Narrative Change: Research Framework & Survey Questions — a longer report with details about the methodology and findings
Measuring the Impacts of Poverty Narrative Change: A Practitioner Guide to Survey Questions — a shorter guide for putting the new survey tool to use
Authors: Jennifer Green and Milan de Vries
Funder: Bill & Melinda Gates Foundation