Story at Scale

Story at Scale was a year-long collaboration of researchers, strategists, artists, advocates, and organizers to develop and test a narrative and cultural strategy to advance gender justice. The project grew out of conversations among reproductive health, rights, and justice leaders humbled by the challenges of winning in a culture steeped in sexism and gender-based violence. Using big data and a collaborative, creative process, Story at Scale delivered audience research and a narrative foundation to guide artists and campaigners in telling stories that reflect the world we seek: a joy-filled life in a gender-just future. Published under a creative commons license in pre-pandemic 2020 in order to maximize uptake and use during the election cycle, Story at Scale’s tools are designed for practical use by those working on issues ranging from reproductive justice to sex- and gender-based violence to LGBTQ+ rights and more.

Co-directors: Liz Manne, Riki Conrey

Team: Michael Ahn, Kirk Cheyfitz, Janay Cody, Rachel D. Godsil, Dom Lowell, Alexis McGill Johnson, Amber J. Phillips, Erin Potts, kaze design, Art Not War, joeyngloria, Olson Zaltman

Funders: The Culture Change Fund, a partnership of Blue Shield of California Foundation, The California Endowment, Compton Foundation, Ford Foundation, General Service Foundation, The William and Flora Hewlett Foundation, The Lefkofsky Family Foundation, Libra Foundation, The David and Lucile Packard Foundation, Reproductive Health and Women’s Rights Collaborative, The Women’s Foundation of California